Tips to boost online takeaway sales

Own Takeaway App v Delivery Service

A well promoted online ordering system has the potential to have a major impact on restaurant and takeaway businesses. Delivery sites are a convenient way to start selling online, but order commission charges can range from 12% to 30% per order and can quickly eat away at profits.

Instead of relying on third party websites, running your own online ordering platform can be a lot more profitable and with the right product it's easier than you may think.

Doing the right thing by your brand is vital for success

The Mobo2Go platform provides a package for businesses take back control and develop their own in-house takeaway delivery business. With your own branded App, easy to use websites, control over payments, products, prices and offers, you have access to all the tools you need to be successful. All the while you are building your own customer database to promote your business and connect with your customers.

Changing Customer Habits

mobo2go subwayWhether it’s online ordering, phoning orders in or a mobile App, old habits can take time to change, so you’ll need to implement a plan to educate and incentivise customers to switch over to your own system.   

Online & Digital marketing success

Here are a few steps ways you can take to promote your online ordering program and increase customer engagement:

  • Be Visible - Take back control of your google places listing. So often we see a restaurant website link hijacked, not pointing at their own website but a 3rd party online ordering platform.

  • Optimise your website, if the main focus of your website is to generate online sales, make sure it is optimised for the job.

  • App promotion - Let your customers know about your App with in-store window stickers, posters and on menus etc. Give the a reason to download your App e.g. 20% off your first online order.

  • Engage - Use social media to educate customers and tell them how easy it is to order direct from you.

  • Images - They say a picture’s worth a thousand words. Use quality product images in your online ordering menu and social media campaigns to attract your customers.

  • Social - Use social media to engage with your customers, tell them what's new and incentivise them.

  • Reward customers for ordering from you with automatic loyalty discounts e.g. 20% off every 10th order.

DIY or Managed Marketing Service

Simply just having an online ordering system isn’t quite enough to be truly successful online these days. You need to be smarter about your implementation, digital marketing and brand promotion to really increase revenue.

If you find a DIY approach to digital marketing a little daunting or you simply don’t have the time, why not consider outsourcing to the Mobo marketing team. We are always happy to put a marketing package together to suit your budget.

 
11th January 2018, 15:19
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Page updated 12th Jan 2018, 16:03

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