Online ordering software for Chesters Chicken chain

chesters chicken logo

Chesters Chicken run a nationwide chain of fast food outlets across the UK in cities including Manchester, London, Liverpool, Preston, Lancaster and Leeds. The takeaway restaurant chain operate a mix of managed and franchised outlets and required an online ordering system that could meet the demands of their extensive menu, flexible price structure and multi-store billing requirements.

Centralised Online Orderingchesters3

A key requirements was the ability to integrate with their existing website without the need for a costly re-write of the website that they had already launched. Mobo2Go has been seamlessly integrated to their website and new stores are being added as the system is rolled out.

Key features include collection, delivery and eat-in functionality, delivery charging via zone/radius, store locator, customer accounts, voucher management and credit card payment processing.. Orders are printed in store direct to a dedicated order printer complete with order alarm light/buzzer, email confirmation and EPOS integration is also available.

Vouchers & Management Console

On online web console provides real time visibility of historical or incoming orders, with real-time access to make menu alterations, price changes and store management. Mobo2Go automatically builds a database of customers and their contact details with each and every order. This provides a powerful data source for targetted promotions an campaigns to drive sales.

The in-built voucher code system allows vouchers to be produced wheneve a promotion needs to be run, these can be quickly advertsed on social media channels like Facebook and Twitter to generate revenue at quieter times.

Apps and Mobile ordering

Hot on the heels of the online ordering website, Chesters launched a new APP for Android and iOS to provide a further boost to turnover. With Mobo2Go being App ready, integration was a doddle and the mobile online ordering strategy was an instant hit.

Mobo2Go Online Ordering Systemincrease-sales-and-customer-royalty

The online meal ordering system has been designed for multi-site food to go chains and independents:

  • Restaurants
  • Takeaway
  • Café & coffee shops
  • Fast food
  • Sandwich shops
  • Catering companies
  • Lunch time food deliver

If you're hungry to increase sales Tel 01772 367110 or visit www.mobo2gouk.com

7th January 2014, 16:31
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Page updated 17th Jan 2014, 10:35

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